Today we have celebrated the 10th Anniversary of one of the Senior Management Team. Allison joined IDS as a member of the sales team and now 10 years later she is one of the key players in the business.

Here is Allison receiving gifts and a cake from Anne and Ian.

I am so looking forward to catching up with lots of people next Friday (27th) when we launch our 2011 Diamond Book. I am thrilled that Wayne Sleep OBE will be our Guest of Honour and will launch our best ever catalogue.

This time we have more costumes, more shoes, more uniform than ever before – in fact we have added all the things you have been asking for. There’s one or two surprises too which we shall reveal on Friday!

All this week we have been exhibiting at the Dance Teacher Web Conference & Expo in Las Vegas. This is a great event which includes outstanding movement classes and inspiring and informative business seminars. I was joined by Ian, Andrew and Kate. As part of the evening social activities we took in a performance of the Cirque Du Soleil production Viva ELVIS™ and as you can see from the photograph, he even took time out from his busy schedule to drop by our booth and say Hi!

Allison and Elaine are flying the flag at the massive Dance Teacher Summit in New York. 1400 dance teachers are enjoying a packed schedule of classes and workshops but, most importantly, they are visiting the IDS booth to collect their fabulous FREE flower corsage.

Allison and Elaine are delighted to be meeting customers who are recounting their great experiences of working with IDS as well as meeting many new people. Here they are on their booth.